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  • Writer's pictureJulia

Customer or Client?

Updated: Jul 14, 2020

The other day I was chatting with my husband and happened to mention how much I love my customers (because you lot are awesome!) and he said to me "are they customers or are they clients?"

Well, I considered this question quite carefully when I added your lovely testimonials to my website because this was something I wanted to get right.

Like me, hubby thought that the word 'client' sounded a bit more sophisticated than 'customer' and I explained to him that the reason I had chosen the word 'customer' was based on the following definition that I had found, because, although I offer a service in that I am often asked for advice, you are also buying a product from me:

Strictly defined, a customer is someone who buys goods or services from a store or business. The word "client" can also mean "customer," according to most dictionaries, but it has a separate definition as someone who receives professional services. In business, the two terms are often applied differently based on the types of relationships built. Customers are generally people who come to you mainly to buy products or services you supply. Clients buy your advice and solutions personalized to their particular needs.

At the end of the day, it doesn't really matter whether you call yourself a customer or a client, I am always happy to make your cakes either way so if you would like a free, no obligation quote for your next celebration cake, or have any questions then please feel free to contact me here, email or private message the Facebook page.

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